Privacy statement


Saxion University of Applied Sciences offers the website Saxion is devoted to protecting your privacy while you are visiting this website. This is why Businessmodel Lab is committed to processing your personal data carefully. We comply with the General Data Protection Regulation. All collected personal data will be removed when it is no longer needed, and the level of security of Businessmodel Lab is sufficient for processing the collected personal data. Businessmodel Lab is responsible for handling personal data as is described in this privacy statement.

The personal data we process

Businessmodel Lab processes your personal data because you use our services and/or you voluntarily provide your data. We process the following personal data: 

  • Personal data you provide us by registering on this website and by creating a profile (name, surname, e-mail address and, optionally, company name).

To what end and on which basis we process your personal data

Businessmodel Lab processes your personal data in order to: 

  • e-mail you if this is necessary to carry out our services;
  • Inform you about changes to our services or products;
  • Enable you to save your progress on online tools.

For how long we keep your personal data

Businessmodel Lab collects and saves data no longer than necessary to realize the aims for which the data is collected. If an account is not used for a year all of the personal data in it will be deleted. 

Sharing personal data with third parties

Businessmodel Lab does not share your data with third parties and will only do so if this is required to deliver our services to you or if this is required by law. If other companies are commissioned by Businessmodel Lab to process your data, we will conclude a process agreement to ensure the same safety level and security of your data. Businessmodel Lab remains responsible for the processing of your data. 

Cookies, and other comparable techniques, we use

Businessmodel Lab uses cookies to analyse how visitors navigate the website. A cookie is a small text file that is stored on your computer, tablet or smartphone when you visit the website. The cookies are necessary for the technical operation of the website and for your ease of use. During your first visit to our website we informed you about these cookies and we asked you for permission to place them. Cookies can be divided into three categories: Functional Cookies, Analytical Cookies and Tracking Cookies. Businessmodel Lab uses Functional and Analytical Cookies. Below is an overview of the cookies that are used within this site.

  • Businessmodel Lab uses cookies to analyze how visitors navigate through the website. We use Google Analytics. Data exchange with other Google services is disabled and IP addresses are anonymised. Please visit Google’s privacy policy for more information.
  • Videos are offered with the YouTube tool. YouTube is subject to Google's privacy terms. It identifies unique visitors, meets playback type and meets interaction within a video. Please visit Google’s privacy policy for more information.

More information about the cookies of the online tools can be found at

We retain the right to change this privacy statement. Any change will be published on this website.